The role of the media - how important is communication?

Media has a great influence on all social issues. Communication affects public perception, from perception to public action and behavior. When a behavior of the public is repeated over and over, it becomes a custom, and a custom eventually becomes a social norm. Thanks to the media, these issues are accepted by society and spread quickly among the public.

Communication has a great impact on large audience groups as follows:

For state government:
o Helping state agencies bring information to the people about economic, socio-cultural and legal policies to the people, persuading the public to change their awareness and behave in accordance with the law. In addition, the government also asked the media to poll for public opinion before issuing legal documents. Thanks to the media, the state adjusts its management policies and creates a high consensus among the people.

o Communication makes the government and law enforcers cleaner and more transparent, through critical information of the people in society.

For the public:
o Help people update economic, cultural, social, legal information at home and abroad. Help people entertain and learn about the lifestyle of those around them. The media supports beauty and eliminates evil. Media plays a role in creating trends in lifestyle, culture, fashion…

o In addition, the media also helps people to respond, voice their voices, and protect their legitimate rights and interests.

For economy:
o Through communication, businesses can promote products and services, help buyers recognize and use products and services. Communication also creates consumer demand for products and services, helps companies create jobs for many people, and helps the economy grow. More than 90% of a business' marketing budget is spent using the media to advertise products and services to attract consumers to recognize and use their products and services.

o Media itself is also an important economic sector of a country, creating jobs and creating value for the economy.

o Communication is also a tool for consumers to reflect on the quality of products and services of manufacturers.